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Satyanarayana Raju was born to Sri Pedda Venkappa and Srimati Eeswaramma on 23rd November, 1926. A number of unusual mysterious childhood incidences and extraordinary abilities demonstrated by this adolescent at a tender age made people believe that he was the reincarnation of the Sai Baba of Shirdi. The miracles performed by Satyanarayana Raju enticed people and they started deifying and worshipping him. Gradually this boy transformed into a spiritual figure and commanded millions of followers across the world. Today over 98 countries on the world map have acknowledged his Godliness and apotheosized him as the incarnation of God. Today Sathya Sai Baba is regarded as the personification of love, peace and righteousness. He is highly venerated for his ideologies of universal love and fraternity, religious tolerance, non violence and service to others. Even after his annihilation jillions of tourists flock at Puttaparthi to get the ‘Darshana’ of Sathya Sai Baba’s image in ‘Prashanti Nilayam Ashram’.
This tiny village has now turned into a much sought after religious destination of South India. The most remarkable attraction of Puttaparthi is the Prashanti Nilayam Ashram; the address of absolute peace. This ashram complex established by Baba in 1950 today houses a huge number of glamorous attractions coupled with their religious and spiritual connotations. The visitors; both devotees and tourists are utterly astonished to witness this isolated village of Puttaparthi replenished with all the amenities that a metropolitan can provide. Moreover, the ashram has also given a boost to the economy of Puttaparthi as tourists and pilgrims largely frequent this parish owing to its association with Sathya Sai Baba; the God personified. In Puttaparthi village all the religions are followed and equally respected and all the festivals are celebrated with immeasurable pomp and gaiety. The township is cram packed by the devotees of Sathya Sai on 23rd November every year when his birthday is celebrated with unparalleled grandeur.